Approximately two months after the chain-wide launch of CWENCH's hydration mix powder in Fortinos stores (February of 2025), CWENCH Hydration™ is now fully represented at Fortinos with the addition of its ready-to-drink Tetra Pak® format at all Fortinos locations, strengthening the footprint of CWENCH Hydration™ in key Ontario population centres where theCompany is strategically commercializing its flagship product line.
TORONTO, ONTARIO, CANADA – APRIL 17, 2025 - CizzleBrands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that Loblaw banner supermarket chain Fortinos has added the ready-to-drink ("RTD") format of CWENCH Hydration™ to all 24 of its locations throughout the Greater Toronto and Greater Hamilton areas in Southern Ontario. All four original flavours of CWENCH Hydration™ RTD were officially added to Fortinos stores starting on Thursday, April 17, 2025.
This launch ofCWENCH Hydration™ in its RTD format at all Fortinos locations complements the successful February launch of CWENCH's Hydration Mix across the chain’s stores.
In addition to availability of CWENCH Hydration™ RTD and hydration mix in all Fortinos supermarket locations, the full product line can be purchased online through PC Express, which can be done through this link. PC Express is an online shopping portal for Loblaw banner stores, offering "Click andCollect" curbside/in-store pickup as well as delivery options for households in markets across Canada with over 700 pickup locations.
Cizzle Brands ’Founder, Chairman, and Chief Executive Officer John Celenza commented, “We had high expectations for CWENCH at Fortinos and it has performed better than we had expected. So we are pumped that they have picked up the RTD format of CWENCH which expands the availability of our products across their chain. As a company based in the Greater Toronto area, we know what a good fit Fortinos is for CWENCH Hydration™ as a consumer brand. We will continue developing this business relationship within the Loblaw chain, as we make each of our calculated and strategic moves to keep capturing market share in the hydration category, in which CWENCH is only continuing to grow.”
About Cizzle Brands Corporation
Cizzle BrandsCorporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™,a better-for-you sports drink that is now carried in over 1,800 locations inCanada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com
On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Founder, Chairman, and ChiefExecutive Officer
Forfurther information, please contact:
Setti Coscarella
Head of Corporate Development
1-844-588-2088