SpokenNutrition will be available for purchase online across all ETS Performance locationsin the United States and on-site at select facilities, giving more than 50,000athletes and their families access to Cizzle’s NSF Certified for Sport®nutritional supplements
TORONTO,ONTARIO, CANADA – October 19, 2026 – Cizzle Brands Corporation (CboeCanada: CZZL; OTCQB: CZZLF; Frankfurt: 8YF) (“Cizzle Brands” or the “Company”),the vertically integrated sports nutrition company that is elevating the gamein health and wellness, is pleased to announce that it has partnered with ETSPerformance, one of the largest and fastest-growing athlete trainingorganizations in the United States, to bring Spoken™ Nutrition (“Spoken”)to ETS athletes and families across the country.
Through thepartnership, Spoken will be the nutritional supplement made available throughall ETS locations and training programming. ETS operates more than 80 training locationsnationwide and serves more than 50,000 youth, collegiate, and professionalathletes, placing Spoken directly in the facilities where those athletes trainand where their families make purchasing decisions. The partnership alsoprovides Cizzle with integrated access across the ETS ecosystem, includingin-facility retail, coach and trainer education, and ETS’s communications toits athletes and their families.
Leading thecoach and trainer education are Andy O’Brien, Cizzle Brands’ Chief PerformanceOfficer, and Dr. Jordan Shallow, a co-developer of the Spoken product line andstrength coach to elite athletes in the NFL, NHL, and UFC, who will workdirectly with ETS coaches and staff on the Spoken products at the centre of thepartnership, Sleep Builder, Greens, Creatine, and Whey and Beef Protein. Everyproduct carries the NSF Certified for Sport® certification, whichmakes the products eligible for use by athletes in major and minor professionalsports leagues and in the NCAA.
This is thelargest facility partnership in the Company’s history for Spoken and extends astrategy of embedding the Company’s brands in the environments where athletestrain and compete. Spoken Nutrition has secured purchase orders from over halfof professional sports organizations in North America since its launch inJanuary 2025. CWENCH Hydration™, the Company’s flagship sports drink, is theOfficial Hydration Partner of USA Hockey.
Youth sportsis one of the fastest-growing categories in North American sport, and ETS hasbuilt a national platform around long-term athlete development rather thanshort-term results. Following its acquisition of Denver-based Kula SportsPerformance in 2026, ETS addresses speed, strength, agility, and recoveryacross its network. Nutrition has been the remaining element of athletedevelopment that the sector has largely not addressed, in a supplement marketwhere quality and label accuracy vary widely. With Spoken on board, ETS is nowproviding training, recoveryand nutrition support to help shape the complete athlete. Spoken wasformulated by a group of the world’s leading performance coaches, dieticians,and functional medicine doctors, including Toronto Maple Leafs’ Vice Presidentof Sport Performance and Cizzle Brands’ Chief Performance Officer, AndyO’Brien.
“From abusiness standpoint, this is the most efficient distribution we can get forSpoken. Instead of competing for shelf space and hoping a parent picks theright product, we are in ETS facilitieswhere trusted coaches can explain what the product is and why it iscertified and why it is beneficial for their performance,” said John Celenza,Founder, Chairman, and Chief Executive Officer of Cizzle Brands. “It is in ourDNA at Cizzle to build in the room, at the practices and in the trainingfacilities where the decisions actually get made, and ETS facilities areexactly that at a national scale. We also take seriously that most of theseathletes are young.
That isprecisely why Spoken is NSF Certified for Sport® on every product,and why we are pairing the partnership with education rather than just puttingproduct on a shelf. Ryan, Heidi, and Jed have built something rare, and we areproud that they chose Spoken.”
“We havespent sixteen years building a system around speed, strength, agility, andrecovery, and nutrition is the piece our families ask us about constantly,”said Ryan Englebert, Founder of ETS Performance. “We were not going to answerthat question with just any supplement brand. Spoken is certified batch bybatch and it was built by the same kind of coaches and practitioners who workwith professional athletes every day, which is the only standard we werewilling to put in front of our athletes and their parents.”
“Whatmatters at this age is not chasing an edge, it is building habits and gettingthe basics right with products you can actually trust,” said Dr. JordanShallow, co-developer of Spoken Nutrition. “I am looking forward to workingwith the ETS coaching staff so that the people athletes see every week can havean informed conversation about nutrition, not a sales pitch.”
About ETS Performance
Founded in 2010 by Ryan and Heidi Englebert, ETS Performance is aleading youth athlete training organization focused on helping athletes developspeed, strength, agility, and proper movement mechanics through structured,science-based training programs. Built around the principles of long-termathlete development, ETS training emphasizes physical performance, confidence,discipline, and community.
Today, ETS serves thousands of youth and professional athletes acrossmore than 80 locations nationwide. In 2026, ETS expanded its footprint andexpertise through the acquisition of Kula Sports Performance, furtherstrengthening its commitment to delivering world-class speed and performancetraining to athletes across the country.
The organization’s proven methodology has helped athletes at every levelreach their potential, including ETS partner and retired NFL wide receiver AdamThielen, along with hundreds of collegiate and professional athletes whocontinue to train within the ETS system. Recognized as one of thefastest-growing privately held companies in the region, ETS ranked No. 88 onthe 2024 Inc. Midwest Regional List and No. 2,088 on the 2025 Inc. 5000 list,reflecting the company’s rapid growth, industry innovation, and impact as a jobcreator and leader in youth sports performance.
For moreinformation on ETS Performance, please visit https://www.etsperformance.com.
About Cizzle Brands Corporation
CizzleBrands Corporation is a vertically integrated sports nutrition company that iselevating the game in health and wellness. Through extensive collaboration andtesting with leading athletes and trainers across several sports, Cizzle Brandshas launched three game-changing brands: (i) CWENCH Hydration™, abetter-for-you sports drink that is now carried in over 6,900 locations inCanada, the United States, and Europe; (ii) Spoken™ Nutrition, a premium brandof athlete-grade nutraceuticals that carry the prestigious NSF Certified forSport® qualification; and (iii) HappiEats™, upgrading everyday eats withhigh-performance foods such as Sport Pasta™ and SnakStars™ Sport Bites. It alsoowns and operates The CWENCH Hydration Factory, a manufacturing facility thatproduces CWENCH Hydration and other leading beverage brands in Tetra Pakpackaging. All Cizzle Brands products are designed to help people of all agesachieve their best in competitive sports and in living a healthy, vibrant,active lifestyle.
For moreinformation about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For moreinformation about CWENCH Hydration™, please visit:https://www.cwenchhydration.com
For moreinformation about Spoken™ Nutrition, please visit:https://www.spokennutrition.com
For moreinformation about HappiEats™, please visit https://www.myhappieats.com
On behalf ofthe Board of Directors of the Company,
CIZZLEBRANDS CORPORATION
“JohnCelenza”
JohnCelenza, Founder, Chairman, and Chief Executive Officer
Forfurther information, please contact:
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
CAUTIONARY NOTE REGARDINGFORWARD-LOOKING INFORMATION
This newsrelease contains “forward-looking information” which may include, but is notlimited to, information with respect to the activities, events or developmentsthat the Company expects or anticipates will or may occur in the future, suchas, but not limited to: expected financial results, manufacturing efficiency,growth strategy, retail expansion and product launches, scaling of productioncapacity, new products of the Company and potential sales and distributionopportunities, and the anticipated benefits of the Company’s partnership withETS Performance, including the timing and extent of product availability at ETSlocations, the scope and duration of the exclusivity granted under theAgreement, expected brand exposure, athlete and family engagement, and consumeradoption in the youth athlete training channel. Such forward-lookinginformation is often, but not always, identified by the use of words andphrases such as “plans”, “expects”, “is expected”, “budget”, “scheduled”,“estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations(including negative variations) of such words and phrases, or state thatcertain actions, events or results “may”, “could”, “would”, “might” or “will”be taken, occur or be achieved. Various assumptions or factors are typicallyapplied in drawing conclusions or making the forecasts or projections set outin forward-looking information. Those assumptions and factors are based oninformation currently available to the Company.
Forward looking informationinvolves known and unknown risks, uncertainties and other risk factors whichmay cause the actual results, performance or achievements to be materiallydifferent from any future results, performance or achievements expressed orimplied by the forward-looking information. Such risks include risks related toincreased competition and current global financial conditions, access andsupply risks, reliance on key personnel, operational risks (includingmanufacturing facility utilization rates, dependency on third-partyco-manufacturing volume commitments, and production line efficiencies),reliance on third-party logistics (3PL) providers and outsourced supply chainnetworks, dependency on single-source or third-party suppliers for rawmaterials and packaging inputs (including outsourced proprietary flavourformulations), regulatory risks, financing, capitalization and liquidity risks.Although the Company has attempted to identify important factors that couldcause actual results to differ materially from those contained inforward-looking information, there may be other factors that cause results notto be as anticipated, estimated or intended. There can be no assurance thatsuch information will prove to be accurate, as actual results and future eventscould differ materially from those anticipated in such statements. Accordingly,readers should not place undue reliance on forward-looking information. TheCompany undertakes no obligation, except as otherwise required by law, toupdate these forward-looking statements if management’s beliefs, estimates oropinions, or other factors change.
.png)
